Do Faster Sites use More Bandwidth? If so, Why?

A question that we often hear at Rocket.net is "Why is my site using more bandwidth at Rocket.net than at my old host?" This is an excellent question, and the answer is not complex.

How is Speed Involved?

Imagine if you will that a car, due to constraints of its design, is limited to 60 miles per hour (96 kilometers per hour). The engine may be capable of going faster, but other parts of the car are not. The car will be limited in its speed, and therefore limited to the amount of fuel it can consume. 

Now, remove that constraint from the car. Instead of being limited to 60 miles per hour, it can now easily travel 90 miles per hour (145 kilometers per hour) for extended times. Because it is travelling at a higher speed, it consumes more fuel.

More Speed = More Bandwidth?

To a large degree, the same principal that applies to a slow car applies to your WordPress site. At your previous host, there were limits to how many requests your site could serve at once, which impacted the ability of users to navigate your site quickly. 

With Rocket.net's fast servers, Cloudflare Enterprise CDN, and our unique configuration, your site is faster than it has ever been. Your users can navigate your site more quickly, and as a result, more users can visit your site at the same time. As a result, your hourly and daily number of visitors has room to grow. And as that number of users grow, the amount of bandwidth consumed goes up. 

It may be alarming at first to see your bandwidth go up, but it's a sure sign that your site is even more successful at Rocket.net! 

Conclusion

In the past, your site may have been served by just one single server, with a few static assets served by a free Cloudflare account. But with Rocket.net's Cloudflare Enterprise, 250+ locations around the world, and being served at speeds not previously possible, it's bound to use some more bandwidth. Just think- that's how much your old host was holding you back!

If you have any questions on this topic or require assistance, please do not hesitate to Submit a Ticket to our Support Team. We'll be glad to help you!